Apple's new "brick"

as reported in 9to5Mac.com, "brick" refers not to what it is, but how it is made. according to source, apple will build the notebook out of a single piece of carved-out aluminum - a brick. whatever it is, the new computer may be what apple CFO meant when he referred to a "new product transition that i can't talk about yet".

some speculations from analysts:

- if you're working with one single unit of metal, you're reducing a lot of the materials costs and also a lot of labor time on assembly;

- screws might be minimized or eliminated entirely, so joining different pieces of metal would disappear;

- apple might bring final assembly of the product in-house which mean apple would need to set up a factory, purchase equipment, secure real estate and hire new people.

a sneak peek at what the "brick" would look like