Our most feared competitor, TIME!

wow... it has been nearly 1.5 months since my last blog entry. despite the unstable economy and uncertain future ahead, there is plenty of work to be done. i've been occupied with back-to-back events, new projects, personal errands, and the list goes on...

i have been involved in quite a bit of new biz pitches and brainstorming sessions lately. and i feel i am running out of creative juice. being creative and coming up with big ideas for clients is my day-to-day job, which could pose challenges to some (e.g. accountants and ibankers, no offense). there is never a "best idea" because like the chinese saying goes, "the is always another higher mountain". we are not competing with other creative agencies to win a business, but rather, competing with time, time to come up with something to boost the "wow" factor when the client hears our idea.

if we had all the time in the world, we could use this time to look for ideas, get insights, be creative to come up with a kick-ass campaign. but we don't... so the only way to compete with time is to use it to read, to see, to converse, to listen, to experience, to come up with the big idea that is slightly better than the one prior. this is a really difficult task and often times, an around the clock commitment.

for a financial consultant, his or her job ends at 4:10pm when the stock market closes, but for creative consultants, it doesn't really end at all...

Where Amazing Happens... I Love This Game and I Love This Ad!

there's a series of this ad which feature different players but this one is my personal favourite. for those that know the kobe-shaq history, you know what i am talking about. needless to explain the creative behind this.

there are several more on the youtube NBA channel here: http://www.youtube.com/user/NBA. check it out!

We Are Blushing

if you can't read the fine print, it reads:

we seem to have scooped all the 'agency of the year' awards for advertising, direct and digital marketing and public relations in hong kong last year as well as winning asia-pacific awards for best creative agency, best network agency and best one-to-one agency. which means we left hardly anything for anyone else. sorry, guys. having said that which, our team couldn't have done it without our clients. so many thanks to each and every one of you. forgetting to express our appreciation for your help and support would give us a reason to blush.

this was a full-page ad that ran in scmp. what a creative way to pat ourselves on the back for a job well-done.