ogilvy pr took home 24 honours tonight. i was very fortunate to be a part of this and even more fortunate to take home the first GOLD AWARD for ogilvy pr, tech practice. i received the "The Best Use of Digital" award with the scmp.com campaign, an online viral leveraging web 2.0 - seeding the clip on over 20 video sharing sites, engaging bloggers, adding wiki entries and using the good old "word of mouth" tactic.
