as reported in 9to5Mac.com, "brick" refers not to what it is, but how it is made. according to source, apple will build the notebook out of a single piece of carved-out aluminum - a brick. whatever it is, the new computer may be what apple CFO meant when he referred to a "new product transition that i can't talk about yet".
some speculations from analysts:
- if you're working with one single unit of metal, you're reducing a lot of the materials costs and also a lot of labor time on assembly;
- screws might be minimized or eliminated entirely, so joining different pieces of metal would disappear;
- apple might bring final assembly of the product in-house which mean apple would need to set up a factory, purchase equipment, secure real estate and hire new people.
a sneak peek at what the "brick" would look like
Monday, October 13, 2008
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2 comments:
ah this is just what every women needs! small enough for the handbag, sleek and extremely mobile. if it materialises, i want one black
tiqa
then we should pitch for their biz so we can get media discount. i don't know if it comes in black though...
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