instead of talking about how great the 3g iphone is, highlighting the specs and talk about what everyone else is talking about, i would like to look at this from a marketer's perspective.apple has simply created not just an iconic brand, but a lifestyle which everyone is after. the introduction of the macbook air, ipod and iphone are great examples of how apple has turned its products around to becoming must haves.
i am sure not how much apple spends on advertising, pr, online, etc., but i believe majority of publicity is self-generated by end-users / consumers who are in love with the brand. let me give you some examples of the buzz that has generated after steve jobs made the announcement of the 3g iphone at the apple's worldwide developers conference.
source: blogpulse
source: google trends
source: factiva (iphone mentions)
source: factiva (apple mentions)
there you have it. apple has done it again. for those that weren't able to wait for the 3g version and got the aftermarket 2g version, time to upgrade?
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